BCG X Product Pages
Social media launch strategy and content design for BCG X's customizable suite of 19 AI and digital products.
Overview
Create and amplify 19 LinkedIn product pages that effectively communicate BCG X's product offerings and enhance brand awareness during its ongoing rebrand.
BCG X, the tech build and design unit of Boston Consulting Group.
Project Scope
Package and communicate BCG X's 19 products.
The objective was to align portfolio messaging and visually tie the portfolio together.
The stakeholders included BCG X product teams, product marketers, social team, and brand team.
Duration: 1 month (August/September 2023)
Goals
Drive traffic to BCG X's new LinkedIn product pages.
Effectively communicate each product's capabilities and client impact.
LinkedIn Product Pages
Find the product pages here on BCG X's LinkedIn.
Compiled copy and content for each product including taglines and descriptions.
Creative Assets
Launch Post and Social Performance
BCG X LinkedIn post performance one week after launch:
1,553 new BCG X LinkedIn followers
42.37K Impressions (304% above H1 average of 10.5K)
21.5% Engagement rate (330% above H1 average of 5%)
7.9K Total clicks
Additional Product Content Design
BCG X Product Pages
Social media launch strategy and content design for BCG X's customizable suite of 19 AI and digital products.
Overview
Create and amplify 19 LinkedIn product pages that effectively communicate BCG X's product offerings and enhance brand awareness during its ongoing rebrand.
BCG X, the tech build and design unit of Boston Consulting Group.
Project Scope
Package and communicate BCG X's 19 products.
The objective was to align portfolio messaging and visually tie the portfolio together.
The stakeholders included BCG X product teams, product marketers, social team, and brand team.
Duration: 1 month (August/September 2023)
Goals
Drive traffic to BCG X's new LinkedIn product pages.
Effectively communicate each product's capabilities and client impact.
LinkedIn Product Pages
Find the product pages here on BCG X's LinkedIn.
Compiled copy and content for each product including taglines and descriptions.
Creative Assets
Launch Post and Social Performance
BCG X LinkedIn post performance one week after launch:
1,553 new BCG X LinkedIn followers
42.37K Impressions (304% above H1 average of 10.5K)
21.5% Engagement rate (330% above H1 average of 5%)
7.9K Total clicks
Additional Product Content Design
BCG X Product Pages
Social media launch strategy and content design for BCG X's customizable suite of 19 AI and digital products.
Overview
Create and amplify 19 LinkedIn product pages that effectively communicate BCG X's product offerings and enhance brand awareness during its ongoing rebrand.
BCG X, the tech build and design unit of Boston Consulting Group.
Project Scope
Package and communicate BCG X's 19 products.
The objective was to align portfolio messaging and visually tie the portfolio together.
The stakeholders included BCG X product teams, product marketers, social team, and brand team.
Duration: 1 month (August/September 2023)
Goals
Drive traffic to BCG X's new LinkedIn product pages.
Effectively communicate each product's capabilities and client impact.
LinkedIn Product Pages
Find the product pages here on BCG X's LinkedIn.
Compiled copy and content for each product including taglines and descriptions.
Creative Assets
Launch Post and Social Performance
BCG X LinkedIn post performance one week after launch:
1,553 new BCG X LinkedIn followers
42.37K Impressions (304% above H1 average of 10.5K)
21.5% Engagement rate (330% above H1 average of 5%)
7.9K Total clicks